BuySell Technologies is a publicly listed Japanese company specializing in the recycling, auctioning, and sale of pre-owned luxury goods. It operates an integrated service system combining online and offline channels.

Hangzhou Jishe Li E-commerce Co., Ltd. is a live-streaming e-commerce company focused on the second-hand luxury goods sector, with capabilities in live operations, content planning, anchor team building, and sales conversion.

In 2026 3, BuySell Technologies and Jishe Li formally signed the "Basic Cooperation Agreement on Strengthening Overseas Expansion" in Hangzhou.

In this collaboration, BuySell Technologies leverages its supply chain advantages in Japan's pre-owned market to provide stable, high-quality product resources for the project. Jixeli relies on China's mature live-streaming e-commerce operations and anchor team to manage live stream operations, content planning, and sales conversion.

The core model of the project can be summarized as "Japanese products + Chinese technology + global markets":

• Japan: Leverage Japan's mature second-hand luxury circulation system and product resources to provide a stable, high-quality supply chain for pre-owned luxury goods.

• Chinese Technology: Leverage China's mature live-streaming e-commerce capabilities in operational efficiency, anchor systems, content planning, user engagement, and sales conversion.

• Global Market: Operate live streaming from Japan to expand sales into the US and Southeast Asia.

The Japan-China Enterprise Cooperation Center serves as a strategic bridge during the early project phase, facilitating information exchange, business matching, and resource coordination. It connects China's live-streaming e-commerce capabilities with Japan's high-quality supply chain resources to support both parties in expanding into global markets.