Hainan Enli Trading Co., Ltd. operates the first mainland China store of Itto, a renowned dining brand from Japan's Kansai region specializing in itamae-style yakiniku.

Known for its premium Kuroge Wagyu beef and signature "Itamae" counter-style service, the brand is dedicated to delivering an authentic Japanese yakiniku dining experience to Chinese consumers.

The Japan Enterprise Cooperation Center provides end-to-end support for project implementation, including practical guidance on company registration, food operation licensing, and customs clearance for imported Wagyu beef. We also offer specialized consulting on tariff policies, cold chain logistics, and industry-specific regulations for the restaurant sector.

In brand operations, the center assists enterprises with Haikou store site selection, supply chain system setup, and connection with professional cold-chain ingredient suppliers. It also integrates local media and event resources to support brand launch promotions, soft-opening activities, and influencer experiences.

This project demonstrates the Center's end-to-end service capability in helping Japanese restaurant brands enter the Chinese market—from initial market entry and supply chain development to brand promotion.